I write about consumer behavior and applied economics in the consumer goods industry.
Why do customers buy and what drives their percieved value? How can pricing, positioning and product design influence purchasing decisions? These questions sit at the center of my work.
About Me:I am a commercial leader in the consumer goods industry with international experience across South Africa, Europe, China, and Australia. I have owned category and regional performance for large mass-market brands, with accountability for revenue growth, margin, pricing, product strategy, and inventory outcomes across private label and branded programs.
My career started on the retail floor serving customers and progressed through the supply chain into sourcing, category ownership, product development and management, sales leadership, and National General Management roles in multi-market environments. I have worked closely on a very senior level with manufacturers, distributors, and some of the largest retailers in Europe.
My Experience11+ years in consumer goods and Retail.
6+ years Commercial Supply Chain Leadership.
4+ years Regional Commercial Leadership with PNL ownership.
International Commercial Experience in Europe, China, South Africa and Australia.
Worked with large retailers and complex supply chains.
